10 Rules for Leading When You Break the Mold

Lead
Anyway

I wrote the book I needed when I stopped trying to lead like everyone else. This is your permission slip to do the same.

Publishing 13 November 2026

Published by De Gruyter

Lead Anyway book cover: a teal, torn-paper design with the title Lead Anyway by Laurence Paquette, published by De Gruyter, subtitled 10 Rules for Leading When You Break the Mold.
The book

A book for the ones who've been masking it, doubting it, or apologising for it

I wrote Lead Anyway for the leaders who've been told they're too quiet, too intense, too different, or too much, and for the ones who've just quietly believed it about themselves. It's ten rules for leading on your own terms, drawn from what I learnt when I stopped trying to fit a mold that was never built for me.

This is for you if…

  • You've been told you're too direct in one meeting, too quiet in the next, like no version of you is ever right
  • You've built real results and still brace for the meeting where everyone realises you don't belong
  • You're done apologising for how you think, speak, or show up
  • You've spent years masking the thing that actually makes you good at this
  • You're done waiting for permission to lead differently
Inside the book

Ten rules for leading when you break the mold

Part 1: Who We Are

You Don't Have to Be Loud to Lead

Quiet conviction moves people just as far as volume ever did.

Your Weird Is Your Superpower

The thing you've been smoothing over to fit in is probably your edge.

You Feel Like an Impostor

Feeling like a fraud isn't proof you don't belong, it's proof you're paying attention.

Part 2: How We Lead

Ask Better Questions

The best leaders talk less and ask more.

Boundaries Are Culture

How you let people treat you becomes the standard everyone else follows.

Burnout Is Not a Badge of Honour

Running on empty was never proof of commitment.

Grieve and Lead at the Same Time

You don't have to choose between healing and showing up.

Part 3: Changing the Game

Success Has No Expiry Date

Your timeline was never behind, it was just yours.

You Don't Need Permission

Waiting to be chosen is optional. Leading isn't.

Lead Anyway

Every time you show up as yourself, you make room for someone else to do the same.

You don't have to become someone else to lead.

Free sample

Read an excerpt

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"I used to dread introductions. Actually, I still do most of the time. We all have encountered those moments in workshops or team offsites when you're supposed to say your name, your role, and something fun about yourself. You know, the icebreakers at the networking dinners or at the business events where everyone seems to be effortlessly confident, funny, magnetic and always ready with something clever to say. I used to sit and watch the charismatic people speak, the loud, energetic ones who have the blessing of being comfortable in their own skin, a feeling I've yet to fully understand. And while watching them I'd simply feel like I didn't belong."

I used to dread introductions. Actually, I still do most of the time. We all have encountered those moments in workshops or team offsites when you're supposed to say your name, your role, and something fun about yourself. You know, the icebreakers at the networking dinners or at the business events where everyone seems to be effortlessly confident, funny, magnetic and always ready with something clever to say.

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What early readers say

Endorsed by voices in leadership and coaching

"You don't have to be loud to lead." That is the line in Lead Anyway that really stuck with me. This book is inspiring for all of us who don't fit the dominant norms. Laurence gives us the tools and reassurance that we have what it takes to lead, and to lead effectively. A must read!

Dr. Poornima Luthra Senior Faculty, Imperial Business School

In a world that pulls us without asking, Laurence gently brings us back to ourselves. This book is about shifting perspectives, reclaiming intention and becoming the kind of leader who moves others not by force but by authenticity and heart.

Kerstin Knapp Executive Coaching & Advisory, 360degreepresence.com
Portrait of Laurence Paquette, author of Lead Anyway, smiling against a teal background.
About the author

Hi, I'm Laurence

I spent 15 years in corporate marketing and brand leadership, most recently as VP Marketing and Brand at Vestas, before training as an executive coach at Henley Business School. Lead Anyway is the book I wish someone had handed me on my first day as a leader who didn't look or sound like the ones before me.

Former VP Marketing & Brand at Vestas Co-Founder, PAQ Anyway Author, Lead Anyway

Full bio & press kit

Laurence Paquette, portrait with orange and teal ANYWAY brand accents.
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